Say, Ahhh.
The Voice of Switzerland
We developed the concept and produced a teaser spot for The Voice of Switzerland, designed to capture the electrifying moment when hidden talent is revealed. The Voice is known for its ability to elevate the ordinary, showcasing the extraordinary vocal abilities of everyday people. Our teaser focused on this element of surprise - that moment of awe viewers experience when hearing a contestant’s voice during the blind auditions.
Insight
In The Voice, we realised that the show’s strongest emotional appeal is the element of surprise that each contestant brings to the table, and how surprise is created through the juxtaposition of the seemingly ordinary contestants vs their extraordinary voices.
Big Idea: “Say Ahhh.”
We decided to centre the ad around a universally ordinary scenario: a dental check-up. Our hook was to use the familiar instruction to “say ahhh” as a catalyst for an unexpected vocal eruption, turning a mundane moment into something cinematic and awe-inspiring. By staging this unexpected moment within an everyday setting, the concept mirrors the show’s core truth: extraordinary talent can emerge from anywhere.